Ep. 12 – Top 5 Social Media Platforms that Will Boost Online Auto Part & Accessory Sales
In this episode, we discuss: Pinterest Many businesses are wary about using Pinterest for business, but you shouldn’t be. If you’re looking to drive more traffic and sales to your eCommerce parts store, Pinterest is one of the social networks you must add to your marketing arsenal. Facebook With nearly 2 million monthly active users, […]
Ep. 11 – Using Social Media to Increase Auto Parts & Accessories Sales Online
You should to be engaging on social media to sell more parts and accessories online. Having multiple touch points throughout the consumer purchase path can help increase your conversion rate—and a great way to add touch points, is through social media. A millennial UPS customer experience study conducted by comScore showed that 90% of millennials […]
Social Media Tools To Help Improve Auto Parts Sales
There is no doubt that people love their cars and another love affair people have, is posting on social media. It is no surprise that many people take their Facebook profile pictures while in the driver’s seat. People share stories on Twitter, Facebook, Instagram and other social platforms while getting their cars serviced. They also […]
Why Is Social Media Important For Auto Parts?
If your dealership is brand new or a third-generation operation, every business operating in this day and age needs a social media presence, and that includes your auto parts store. The reason why you need one is the exact same reason why every shop needs one, and it has surprisingly little to do with sales: […]
Live Streaming Benefits & Usage
We live in a fast paced world where there is constant change in almost every industry. When it comes to the automotive parts department, there are a lot of expected changes, including the way business is done. If you are a dealership owner, a general manager, or a parts manager, you know how important it […]
How To Use Video To Build Your Brand
The amount of people watching video on platforms like YouTube has exploded in the past few years. If you’re selling automotive products on the Internet and haven’t taken advantage of this form of media, you’re missing out on a great opportunity to get the word out about the message that you want to spread. Using […]
