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Ep. 11 – Using Social Media to Increase Auto Parts & Accessories Sales Online

You should to be engaging on social media to sell more parts and accessories online. Having multiple touch points throughout the consumer purchase path can help increase your conversion rate—and a great way to add touch points, is through social media.

A millennial UPS customer experience study conducted by comScore showed that 90% of millennials utilize social media when buying parts and accessories online. What are you going to do today to target and communicate to these customers?

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