Branding Tactics 101

Branding is one of the essential elements of any business. An effective branding-tactic will give you a major edge in today’s competitive market. But what exactly do we mean by branding tactics? Your branding-tactic simply refers to how, where, when, as well as to who you intend to communicate and deliver on your brand messages. […]

Grow Your Auto Parts eMail List

Some say an effective email blitz happens through social media. The numbers say differently. In this day and age, it all comes down to the numbers. Companies rely on the numbers to tell a story. Why would this situation be any different? Some Stats You May Want To Look At: 1) Email is said to […]

Live Streaming Benefits & Usage

We live in a fast paced world where there is constant change in almost every industry. When it comes to the automotive parts department, there are a lot of expected changes, including the way business is done. If you are a dealership owner, a general manager, or a parts manager, you know how important it […]

How To Use Video To Build Your Brand

The amount of people watching video on platforms like YouTube has exploded in the past few years. If you’re selling automotive products on the Internet and haven’t taken advantage of this form of media, you’re missing out on a great opportunity to get the word out about the message that you want to spread. Using […]

Video Optimization Best Practices

YouTube claims it has over a billion users. That’s almost a third of people who are on the Internet. These same users watch billions of hours daily. Video is one marketing practice that keeps growing, providing an easy and inexpensive way to market online to a larger audience when you leverage a platform like YouTube. To get […]

Video Platforms You Should Be Using

Let’s start with a bit of trivia. How much of the world’s Internet traffic will be on video in 2019? According to IT and networking leader Cisco, 80 percent. How about another fact? Studies show that four out of five people find retail videos helpful when making buying decisions. But, with so many choices out […]