Reviews Matter: Elevate Your Reputation, Boost Your Success
Product and business reviews can be incredibly impactful when helping customers make purchasing decisions. Reviews provide a valuable source of information, as they are written by people who have already purchased or used the product and service. According to Globe News Wire, in 2023, the OEM parts and accessories market is expected to be worth […]
How to Create & Nurture an Effective Communication Strategy for Your B2C
Effective B2C communication goes deeper than just sending out information. It requires understanding the customer’s needs and wants, creating a message that speaks to these needs, and then delivering it engagingly. Effective customer communication is a critical component of success for any business today. It involves more than just sending out information and hoping that […]
Start taking product photos today, see the benefits tomorrow.
There is no easy way to put this, but generating sales takes more than creating a website. How do you stand out with so much competition in the parts & accessories market? What makes you different? Why should someone go to your site, and why should they buy from you? What is your story? One […]
How to Harness the Power of Technology to Supercharge Your e-Commerce Marketing
Many consumers are still freaked out about being retargeted by their searches. The ‘ole, “I searched for a home workout machine once, and now I am seeing ads for it everywhere.” What should scare you more is that Google Ads introduced retargeting 13 years ago! Since then (in 2010), technology and marketing advances have been vast […]
10 eCommerce Strategies for the New Year
Change is in the air with the New Year. It’s time to make new resolutions and set new goals. The New Year is also a time for innovation for business owners. Stay ahead of the competition by developing new ways to improve your business. Let’s talk about 10 e-commerce strategies you can use to boost […]
5 Best Practices for Product Pages: Part Two
Our first part in this series covered the first five best practices for product pages. Let’s talk about the last five! In order to maximize conversions, business owners need to make sure that their product pages are optimized. This means including key information and removing any clutter that might prevent visitors from making a purchase. […]
