Start taking product photos today, see the benefits tomorrow.
There is no easy way to put this, but generating sales takes more than creating a website. How do you stand out with so much competition in the parts & accessories market? What makes you different? Why should someone go to your site, and why should they buy from you? What is your story?
One way to separate yourself from the competition is to start taking custom photos and videos of your products. Custom product photos and videos tell your product story words alone cannot. They show your customers exactly what they are buying, including details, features, and benefits. High-quality, professional photos and videos highlight the quality and craftsmanship of your products. They build trust and confidence in your brand and dramatically increase the likelihood of sales. This post will cover the immediate benefits of taking custom product photos and videos and how this will help your sales!
Building (and nurturing) consumer trust and engagement
In the world of e-commerce, a product page is often the first and only chance you have to make a good impression on potential customers. According to a survey, 30% of U.S. shoppers say they will only purchase if high-quality images are present. And 70% said they are more likely to buy a product from a personally relevant product page, showing how useful it would be or how it fits into their lifestyles. Studies have also shown that product pages with custom photos and videos convert up to 144% more than pages without. The proof is in the numbers.
Building consumer trust starts with presenting a product accurately. Get your customers to trust you by showing them exactly what they get when purchasing from you. Custom product photos and videos do this better than anything else. It shows that you took the time and effort to showcase your product and why it’s better than your competitors. If a picture can say a thousand words, imagine a 20-second video of your product on a swivel. Glorious.
Adding custom product photos and videos can also build your brand’s identity helping establish your site as an industry leader. Your customers will remember your product and return for more, knowing they can trust you to provide the best quality products possible.
Increases your website’s visibility
When taking product photos and videos, you are creating a visual representation of your product story that will provide immediate information to potential customers. With custom photos, buyers can get an idea of the size and features of the part or accessory they want to buy much more quickly than with standard stock images.
When customers shop online and compare products, they want to see it in action. A custom video helps showcase all the product features and benefits. It’s also an excellent way for customers who need to be more tech-savvy to understand how the part or accessory works.
Additionally, custom videos provide an opportunity for SEO optimization. Including keywords relevant to your product in the video title, description, and content can help drive organic traffic to your site. Photos and images can make your website more visually appealing and engaging. This will increase the time spent on the site, which helps your ranking on various search engines like Google and Bing.
Boosting your sales!
High-quality, professional photos and videos of your parts or accessories will boost the product’s perceived value. Customers are likelier to buy from a website with high-quality pictures and videos than without them. Not only will custom product photos and videos get more people through the door, but they will also convince them to make a purchase.
Custom product photos and videos are an investment that pays off in the long run, helping you stand out from the competition and increasing your sales. So what are you waiting for? Start taking custom product photos.
When our partners ask, “What if I cannot afford a professional photographer?” I always respond with, “Do you have a smartphone? Then start taking photos”. To make it efficient, before you ship any products, take it out of the box, place it on a white background, and take pictures of the item from all different angles. You will be amazed at how quickly your library will grow.
In a world full of horses, you need to be the unicorn.
Custom product photos and videos are an inexpensive way to set yourself apart from the competition, connect with your customers, and increase sales. In the competitive Parts & Accessory market, you need every advantage. Custom product photos and videos are the advantages your business needs to stand out, tell your story and increase sales. The time and financial investment will pay off; the numbers don’t lie.
At OEM Interactive, we understand the importance of custom product photos and videos for the success of your auto parts business. That’s why we can assist in obtaining high-quality custom images and videos of your auto parts that will help your products stand out and attract more customers. Contact us today to learn more about how we can help take your auto parts business to the next level.