The Secrets to Auto Parts Marketing
Advertising, especially within the online Auto Parts business, can be difficult. Choosing the right auto parts marketing strategy can lead to more sales, better profit margins, and more return customers. While Internet-specific Marketing is still a new business, the successful general marketing principles have been proven year after year. General Advice Managing Parts sales starts […]
Digital Fixed Ops: Boost Online Parts Sales With This Pricing Strategy 2020
It’s certainly no industry secret that dealerships generate a healthy amount of profit from their brick-and-motor parts department, where margins are fatter. But what about when it comes to their auto parts eCommerce sales? We live in a world where just about every bit of information is made perfectly available at your fingertips. Price-conscious customers […]
The Benefits of Auto Parts PPC Advertising
We know that selling parts and accessories is crucial to your bottom line, especially as automobile sales dip periodically and fixed profit centers like parts and service keep the cash flowing. We also know, as you do, that marketing and sales of auto parts and accessories have gone online—with vengeance—bringing a whole layer of added […]
Auto Parts Marketing: 5 Ways to Increase Online Parts Sales & Maximize Profit
By the look of it, you’re doing everything right. Your dealership’s auto parts eCommerce store offers visitors amazing user experiences, provides captivating photos, communicates with compelling descriptions, and offers high-ticket/high-margin parts. Yet, despite all of these things, gross profit in the parts department has remained stagnant for quite some time. It’s puzzling. And very frustrating! […]
Selling Auto Parts Online: How to Choose the Best eCommerce Platform
If you read our recent article where we provided a comprehensive list of auto parts eCommerce solutions to sell your parts online, we wouldn’t be surprised if your head was still spinning. There are a lot of auto parts website builders and solutions out there — that’s why we’re following up with a guide on […]
How Your Dealerships Fixed-Ops Can Offset Struggling Car Sales
The auto industry has been working against stiff auto sales. According to J.D. Power, the average number of days a new vehicle sat on a dealer lot before being sold to a customer was 74 days through March of this year, up five days from last year. However, amid the flattening automotive retail market, dealerships […]
