How to Set Customer Expectations With Backorders and Shipping Delays
The parts ecommerce market has experienced rapid growth over the last year, with more and more customers moving online in light of the COVID-19 pandemic. While some customers may return to physical stores once there are fewer safety concerns, online parts sales will remain critical for maximizing your revenue and absorption rate. Backorders are an […]
Why Is Now a Better Time Than Ever to Sell Auto Parts Online?
Auto parts revenue has been steadily increasing over the last 20 years, but the percentage of income spent at brick-and-mortar auto parts stores has actually declined over the same period. Like many other fields, the auto parts industry has been forced to adjust to the rapid growth of ecommerce sales. While it’s easy to perceive […]
How Text-to-Chat Solutions Can Help You Sell More Parts Online
Email and phone calls were once the most convenient support channels, but more and more customers are expecting vendors to be available over text. SMS support makes it easy for users to stay in contact regardless of their location and get a quick response to any questions or concerns. Text-to-chat solutions are gaining more traction […]
How Parts eCommerce Can Win in the Digital Customer Experience Economy
The eCommerce industry has changed dramatically in recent years, and industry disruptors like Amazon and Uber have completely rewired customer expectations. Same-day shipping was once a luxury, but it’s now a common expectation in a variety of industries. Even if you’re a relatively small dealer selling parts online, you’ll still need to provide best-in-class customer […]
How Your Parts Department Can Still Increase Sales with Autonomous Cars
Autonomous vehicles are designed to greatly reduce the risk of collision, which is great news for drivers. But for dealerships, this is a solution that also poses a problem. Over 50% of a dealer’s gross profit comes from collision repair. Collision repair is a lucrative high-margin business that helps keep dealerships afloat. Original equipment manufacturers […]
Automotive Influencer Marketing That Boosts Sales
Whether you’ve been in the game for some time or you’re just dipping your toes into online auto parts marketing, there’s no question that the role of social media influencers has become increasingly important. In fact, the impact of this type of marketing is so great that, according to AdWeek, millennials trust influencers nearly as much […]
