Can You Buy OEM Auto Parts Online and Bring Them to a Mechanic to Install?
Thanks to the internet and the increasing sophistication of automotive parts marketing, it’s now become possible to buy OEM auto parts online and bring them in to your shop or mechanic for installation. Seems like a quick and easy way to save some cash but just because you can buy genuine OEM parts online doesn’t […]
Should You Be Selling Auto Parts and Accessories on Amazon?
If you’ve been looking for ways to diversify your revenue streams, increase profits and grow your fixed ops department you just can’t afford to neglect Amazon. According to a recent study, Amazon accounts approximately half of all e-commerce in the US and 5% of all retail dollars spent! Clearly, if your dealerships fixed operations marketing […]
5 Ecommerce Mistakes that Turn Off Buyers
Mistake 1: No Live Chat Long gone are the days when all you needed to be a successful company were an 800 number. In fact, in this age of instant text communication, most people don’t want to call and wait around for someone to answer the phone — and it doesn’t matter how good your […]
Top 5 Must-Have Features For Your Ecommerce Site
It used to be that successful automotive parts marketing online was as simple as throwing up a website and listing your items for sale. Even today, you can still find dozens of sites from Ecklers to NAPA who simply list a SKU and provide an image of the auto part being sold but woe be […]
Importance of an Ecommerce Post-Purchase Strategy
Most of us in the world of online auto parts sales have laser sharp vision when it comes to finding and acquiring new customers. In fact, many of us pursue new buyers with such single-mindedness that we lose site of those customers who have already made a purchase from us. But, what if we told […]
Genuine, OEM or Aftermarket Car Parts: Which is Better?
Whether you’re purchasing parts for your fixed marketing ops department, an experienced mechanic looking for the best deal for a customer or a dedicated DIYer, you want to understand the difference between genuine, OEM and aftermarket auto parts. For most people, it’s enough to know that aftermarket auto parts cost less and that’s all that […]
