Ep. 25 – 5 Traits Great Auto Parts eCommerce Websites Have In Common In 2019
On trait that all great auto parts eCommerce websites have in common is that they don’t assume their customer already has all of the answers. Don’t assume your customers know what a VIN number is or why OEM parts are better than aftermarket parts, the fact is, most don’t know! Be a resource for your […]
Ep. 15 – How Nascar Can Help You Sell More Auto Parts Online
Creating insured promotions around Nascar events can help your parts department boost online auto part and accessory sales. Find out more ways Nascar events can help you sell more auto parts and accessories on episode 15 of The Pitstop Podcast. Subscribe on: Spotify, Stitcher Radio, Soundcloud, Apple Podcasts
Can You Buy OEM Auto Parts Online and Bring Them to a Mechanic to Install?
Thanks to the internet and the increasing sophistication of automotive parts marketing, it’s now become possible to buy OEM auto parts online and bring them in to your shop or mechanic for installation. Seems like a quick and easy way to save some cash but just because you can buy genuine OEM parts online doesn’t […]
Should You Be Selling Auto Parts and Accessories on Amazon?
If you’ve been looking for ways to diversify your revenue streams, increase profits and grow your fixed ops department you just can’t afford to neglect Amazon. According to a recent study, Amazon accounts approximately half of all e-commerce in the US and 5% of all retail dollars spent! Clearly, if your dealerships fixed operations marketing […]
5 Ecommerce Mistakes that Turn Off Buyers
Mistake 1: No Live Chat Long gone are the days when all you needed to be a successful company were an 800 number. In fact, in this age of instant text communication, most people don’t want to call and wait around for someone to answer the phone — and it doesn’t matter how good your […]
Top 5 Must-Have Features For Your Ecommerce Site
It used to be that successful automotive parts marketing online was as simple as throwing up a website and listing your items for sale. Even today, you can still find dozens of sites from Ecklers to NAPA who simply list a SKU and provide an image of the auto part being sold but woe be […]
