On trait that all great auto parts eCommerce websites have in common is that they don’t assume their customer already has all of the answers. Don’t assume your customers know what a VIN number is or why OEM parts are better than aftermarket parts, the fact is, most don’t know! Be a resource for your customers, because it is you, who is the expert. It’s in your best interest to make it as easy as possible for your customers to find what they are looking for quickly, and easily checkout. Find out more traits that the best auto eCommerce websites have in common below on episode 25 of The Pitstop Podcast.
Product and business reviews can be incredibly impactful when helping customers make purchasing decisions. Reviews provide a valuable source of