Whatever you’re selling, whether it’s physical goods or services, your website’s product pages are essential to closing the deal. After all, these pages convince your visitors to make the purchase. And any lack of quality can cost you a lot in sales. In this multi-part series, we’ll start with five best practices for product pages that can help you improve conversion rates and boost sales.
1. Images
When it comes to product pages, images are everything. In the world of e-commerce, a product page is often the first and only chance you have to make a good impression on potential customers. That’s why it’s so important to have high-quality, professional photos of your products. This may seem like a no-brainer, but you’d be surprised how many companies don’t take the time to ensure their images meet these criteria. After all, a picture is worth a thousand words.
Here are a few essential tricks for styling your product photos for your website or online store. First, try to use natural light whenever possible. This will help your products look their best and make it easier for customers to see what they’re buying. Second, make sure the background of your photos is clean and straightforward. You don’t want anything to distract from the product itself. Finally, and perhaps most importantly, take the time to edit your photos before you upload them to your site. This step is often overlooked, but it can make a big difference in the quality of your product photos. A little bit of cropping and color correction can go a long way!
2. Videos
Product videos are also a great way to show off your products. They’re handy for complex products that are hard to explain with just text and pictures. A product in action is more effective than even the best-written descriptions of it. If you want your video to be successful, you should keep certain things in mind. Make sure it is both high-quality in terms of production value and content. No one wants to watch a low-quality or boring video so put some effort into making it great. Also, keep it short and to the point. If you do not have any videos of your own, consider using customer testimonials or unboxing videos instead.
3. Customer Reviews and Trust Badges
Another best practice for product pages is adding customer reviews and trust badges. Customer reviews provide social proof that other people have purchased your product and liked it. On the other hand, trust badges help build trust and confidence by demonstrating that your website is secure and that your business is reputable. Include both positive and negative reviews, as well as any relevant industry certifications or awards.
4. Detailed, accurate, and persuasive product descriptions.
No product page would be complete without a detailed and accurate description. This is your opportunity to show prospective customers exactly why your product is right for them. Include all the relevant details, such as specifications, features, and dimensions. Most importantly, the copy should be well-written – typos and grammatical errors can be a big turnoff for potential customers.
Be sure to use persuasive language. You want your copy to convince visitors that they need your product. Use words like “you” and “your” to make them feel as though you’re speaking directly to them, and be sure to highlight the benefits of your product.
Keep it short and sweet. No one wants to read a novel about a product they’re interested in. Get to the point and use simple language that everyone can understand.
5. Live Chat/Text-to-chat.
Last but not least, enabling live chat/text to chat. Using live chat, potential customers can get their questions answered by customer service representatives in real-time. This helps convert them into buyers. It gives potential customers a quick way to ask questions about the product. This can be incredibly helpful, especially if the customer is on the fence about making a purchase. Additionally, it shows that you as a company are committed to providing excellent customer service. This can go a long way in building trust and rapport with potential customers.
Keep an eye out for part two, where we’ll talk about product pages further and what you can do to improve yours. Until then, if you need help with your product pages or any other aspect of your eCommerce website, contact an OEM representative today.
