[vc_row][vc_column][vc_column_text]Would you buy a product without reading the customer reviews about it first? Probably not. Customers want to know what others have had to say about your products or services before they make a purchase. This is why adding customer reviews from customers to your website makes sense. The OEM parts and accessories industry is a $24 billion dollar industry in the United States alone. The automotive aftermarket is even larger, with global market size of $355 billion. In such a large and competitive market, it’s important for businesses to set themselves apart from the competition in any way possible.
Of course, there is always the potential for negative reviews, but don’t let the trolling intimidate you. With proper moderation, negative reviews can be turned into positive opportunities to show off your business’s excellent customer service.
You may still be unsure of why you should add customer reviews to your website. Here are three reasons why:
1. Provides original and valuable content
Customer reviews add valuable and original content to your website. This is important for two reasons. The first is that it establishes your authority in the market. If customers see that you have a lot of positive reviews, they are more likely to purchase from you. Secondly, it improves your search engine optimization. Google loves fresh and original content, so by adding customer reviews to your website, you’re giving them something new to index. As a result, your search engine ranking will improve and you’ll get more traffic to your website.
2. Increased Consumer Confidence
Customer reviews boost customer confidence, which is another reason to include them on your website. When potential customers see that you have a lot of positive reviews, they will be more likely to do business with you. This is social proof that you are a trustworthy company. It can make a huge difference when someone makes a decision on whether to buy from you.
3. Increased SEO Benefits
As well as adding valuable content, customer reviews also boost SEO. We mentioned before that Google loves unique and fresh content. But they also love sites that are relevant and useful for their users. By adding customer reviews to your website, you make it more relevant and useful to potential customers who are searching for information about your products or services. This will help improve your search engine ranking and bring more traffic to your website.
Hopefully, this has convinced you to add customer reviews to your website. Stay tuned for Part #2 of this series, where we will discuss the benefits of using review software!
In the meantime, if you have any questions about OEM parts and accessories, feel free to contact us. We’re always happy to help!