3 Benefits to Creating Product Videos: How They Can Help Convert More Customers, Build Trust and Keep Them Engaged
If you are looking for ways to increase online sales, one of the best marketing tools to use is product videos. A study found that visitors who had seen a product video were 144% more likely to purchase it. I mean, come on. That should say enough right there. And in all honesty, product videos aren’t really a tool anymore – they are a necessity. This post will cover three immediate benefits of adding videos of your products and why you need them.
Increased conversion rates:
The most obvious benefit of product videos is that they can significantly improve your conversion rates. A study from nearly 350k videos revealed that when both text and video are available to consumers on the same page, 73% prefer to watch a video. Consumers love videos – they crave that quick and concise information when they are making an online purchase. Think of them like virtual trips inside your storefront – telling your brand story and showing why customers should buy your product over anyone else. If you don’t have them, customers will find another company that does (and way faster). That’s because YouTube is owned by Google, resulting in 70% of every top 100 search results being videos.
Videos are quick and digestible:
Our fast-paced society demands information quickly and easily. A video provides potential customers with the information they need in an easy-to-digest format. Their visuals and/or music often hold viewers’ attention better than text alone.
In a matter of minutes, product videos can provide consumers with key information about a product or service. Also, videos can be shared with friends and family members who may be interested in the product. Before checking out, let your consumers “try before they buy” to ensure the product is right for them.
Build consumer trust and engagement:
Videos help you engage with potential customers and build trust. With videos, customers can learn about your company and your products. Video humanizes your brand and makes it more relatable. They can help instill confidence in potential customers by demonstrating how to properly install and use your product – showing them they won’t have any trouble using it.
In order to build trust, you must first establish your credibility. Building trust with your customers eliminates any doubts they may have about your business. You show you care about your product’s usability by giving your consumers everything they need to use and/or install it correctly.
There are many benefits to creating product videos, but these are just a few. Getting your website up to speed with product videos is now easier than ever! Using videos can increase conversion rates, build consumer trust and engagement, and provide quick and easy information about your product. So what are you waiting for? Become a product video creator today!
What other benefits have you experienced from product videos? Let us know in the comments below! We’d love to hear from you.