Sparks Toyota Brings Orders to 17-Year High with OEM Interactive
Sparks Toyota started selling parts online seventeen years ago in 2004. They initially experienced exponential growth and quickly became the top online vendor for Toyota parts. Unfortunately, they had trouble meaningfully increasing sales as new competitors entered the market later on. Jamie Sutherland, Service & Parts Director at Sparks Toyota, told us that “with the […]
OEM Interactive Helps Mazda Swag Become the #1 Mazda Accessory Vendor in the US
Randy Koch, Fixed Operations Director at Scherer Mazda, contacted OEM Interactive in 2016 to facilitate the creation of a new online store. At that time, Scherer Mazda was a small Illinois Mazda dealership with no e-commerce infrastructure. With customers in his own region increasingly turning to online vendors, Koch knew he would have to expand […]
