Ep. 12 – Top 5 Social Media Platforms that Will Boost Online Auto Part & Accessory Sales
In this episode, we discuss: Pinterest Many businesses are wary about using Pinterest for business, but you shouldn’t be. If you’re looking to drive more traffic and sales to your eCommerce parts store, Pinterest is one of the social networks you must add to your marketing arsenal. Facebook With nearly 2 million monthly active users, […]
Ep. 11 – Using Social Media to Increase Auto Parts & Accessories Sales Online
You should to be engaging on social media to sell more parts and accessories online. Having multiple touch points throughout the consumer purchase path can help increase your conversion rate—and a great way to add touch points, is through social media. A millennial UPS customer experience study conducted by comScore showed that 90% of millennials […]
Ep. 10 – Stop Burning Cash From Online Canceled Orders and Returns!
Ep. 9 – Why Every Parts Department Needs Live Chat on Their Website
Live chat on your auto parts website can play a critical role in closing leads into customers. We consider it one of the top 5 eCommerce auto parts marketing features. Unfortunately, eCommerce live chat is usually thought of as a customer support tool and is typically overlooked from a sales and conversion perspective when […]
Ep. 8 – Stop Being an Order Taker When Selling Auto Parts Online!
Stop being an order taker when selling auto parts online! Join us as we discuss what you can do proactively to generate more leads and grow revenue for your fixed operations department. VIDEO TRANSCRIPT Aaron: In today’s episode of The Pit Stop, I want you to all stop being order takers. Aaron: You’re now entering […]
Ep. 7 – How to Reduce Customer Returns When Selling Online
Marketing automotive parts and accessories online is extremely competitive. With so much competition, it’s vital to eliminate unnecessary costs in order to keep profit margins as high as possible. One thing that eats into the profits of vendors selling auto parts online is cancelled orders and customer returns. In this episode, we discuss how to […]
